SEO Specialist

An SEO Specialist is a marketing professional responsible for optimizing the search engine rankings of a business or organization. They work with the marketing team to identify the keywords and phrases that are most relevant to the business and use them to improve the search engine rankings of the business or organization.

Salary Insights

High-ROI Certifications

Potential Lateral Jobs

Publications/ Groups

SEO Specialist

Indeed

Market
‍

National (USA)

Base Salary
‍

$60,800 / year

Satisfaction
‍

51%

Additional Benefits
‍

Yes

Industry
‍

All

Education
‍

Bachelor's Degree

The average salary for SEO Specialist is $60,800 / year according to Indeed.com

There are no updated reports for SEO Specialist salaries. You can check potential lateral job opportunities in this information stack to find related salary information.

SEO Specialist role may have an alternate title depending on the company. To find more information, you can check Indeed.com.

Career Information

As an SEO Specialist, you will be responsible for optimizing websites and content to improve their visibility and ranking in search engine results. You will need a strong understanding of search engine algorithms and optimization techniques, as well as experience with keyword research and analysis. Strong problem-solving and analytical skills are essential, as you will be responsible for identifying and implementing SEO strategies.

The average salary for SEO Specialist is $60,800 / year according to Indeed.com

AI Disclaimer

The following text about the Job role of SEO Specialist has been generated by an AI model developed by OpenAI. While efforts have been made to ensure the accuracy and coherence of the content, there is a possibility that the model may produce hallucinated or incorrect information. Therefore, we strongly recommend independently verifying any information provided in this text before making any decisions or taking any actions based on it.

An SEO Specialist is a professional who is responsible for optimizing websites for search engine visibility. They are responsible for researching, analyzing, and implementing strategies to improve a website’s ranking in search engine results. SEO Specialists must have a deep understanding of search engine algorithms and how they work, as well as the ability to analyze and interpret data.

The most important skills for an SEO Specialist include keyword research, content optimization, link building, and technical SEO. Keyword research involves researching and analyzing relevant keywords and phrases that are used by potential customers when searching for a product or service. Content optimization involves optimizing existing content to ensure it is optimized for search engine visibility. Link building involves creating links from other websites to the website being optimized. Technical SEO involves optimizing the website’s code and structure to ensure it is optimized for search engine visibility.

An SEO Specialist must also be able to analyze and interpret data. This includes analyzing website traffic, keyword rankings, and other metrics to determine the effectiveness of SEO strategies. They must also be able to identify areas of improvement and develop strategies to improve website visibility.

In addition to the technical skills, an SEO Specialist must also have strong communication and organizational skills. They must be able to communicate effectively with clients and other stakeholders to ensure that SEO strategies are implemented correctly. They must also be able to manage multiple projects and prioritize tasks to ensure that deadlines are met.

Overall, an SEO Specialist is a highly skilled professional who is responsible for optimizing websites for search engine visibility. They must have a deep understanding of search engine algorithms and how they work, as well as the ability to analyze and interpret data. They must also have strong communication and organizational skills to ensure that SEO strategies are implemented correctly.

Potential Lateral Jobs

Explore the wide range of potential lateral job opportunities and career paths that are available in this role.

Social Media Manager

$57,280 / year

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Stack

Digital Marketing Manager

$72,559 / year

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A Digital Marketing Manager develops and executes digital marketing strategies, leveraging various channels and platforms, analyzing data, and optimizing campaigns to drive brand awareness and customer acquisition.

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Brand Manager

$78,927 / year

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Public Relations Specialist

$53,992 / year

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Marketing Analyst

$67,517 / year

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Communications Manager

$72,875 / year

The average salary for Communications Manager is $72,875 / year according to Indeed.com

A Communications Manager develops and executes strategic communication plans, effectively conveying key messages to internal and external stakeholders to build brand awareness and engagement.

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UX Designer

$103,136 / year

The average salary for UX Designer is $103,136 / year according to Indeed.com

A UX Designer focuses on enhancing user satisfaction by improving the usability, accessibility, and interaction with a product or service.

Stack

Digital Product Manager

$121,826 / year

The average salary for Digital Product Manager is $121,826 / year according to Glassdoor.com

A Digital Product Manager oversees the development and management of digital products, ensuring alignment with customer needs and market trends.

Stack

Web Content Manager

$64,144 / year

The average salary for Web Content Manager is $64,144 / year according to Payscale.com

A Web Content Manager creates and manages engaging and relevant content for websites, ensuring a seamless user experience and driving traffic and conversions.

Stack

Creative Director

$111,394 / year

The average salary for Creative Director is $111,394 / year according to Indeed.com

A Creative Director leads and inspires a team of designers and artists, guiding the creative vision and ensuring the delivery of innovative and impactful campaigns and projects.

Stack

Advertising Manager

$62,884 / year

The average salary for Advertising Manager is $62,884 / year according to Indeed.com

An Advertising Manager develops and executes advertising campaigns, leveraging market research, creative strategies, and media planning to drive brand awareness, increase customer acquisition, and achieve marketing objectives.

Stack

Media Planner

$54,344 / year

The average salary for Media Planner is $54,344 / year according to Indeed.com

A Media Planner develops and executes media strategies, identifying the most effective channels and platforms to reach target audiences and maximize the impact of advertising campaigns.

Stack

Content Strategist

$68,478 / year

The average salary for Content Strategist is $68,478 / year according to Indeed.com

A Content Strategist is a marketing professional responsible for developing and implementing the content strategy for a business or organization. They work with the marketing team to identify the target audience and create content that will engage and inform them.

Stack

High-ROI Programs

Most roles require at least a bachelor's degree. To remain competitive, job seekers should consider specialization or skill-specific programs such as specialization, bootcamps or certifications.

Certification Programs

Consider pursuing specialized certifications or vendor-specific programs to enhance your qualifications and stand out in the job market.

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Specialization Programs improving

If you want to improve your skills and knowledge in a particular field, you should think about enrolling in a Nanodegree or specialization program. This can greatly improve your chances of finding a job and make you more competitive in the job market.

Google Digital Marketing & E-commerce Professional Certificate

Professional

Meta Social Media Marketing Professional Certificate

Professional

Meta Marketing Analytics Professional Certificate

Professional

Online Marketing Classes

Skill Track

Resource Stacks

We are soon crowdsourcing these resource stacks to collate the best resources, such as publications, community groups, job boards, etc., that are practically suitable for every contextual stack.

Publications

Discover the wide array of publications that professionals in this role actively engage with, expanding their knowledge and staying informed about the latest industry trends and developments.

SitePoint

Publication

An online platform for web professionals, offering articles, tutorials, and courses on web development, design, and entrepreneurship.