Digital Marketing Manager

A Digital Marketing Manager develops and executes digital marketing strategies, leveraging various channels and platforms, analyzing data, and optimizing campaigns to drive brand awareness and customer acquisition.
Salary Insights
High-ROI Certifications
Potential Lateral Jobs
Publications/ Groups

Digital Marketing Manager

Payscale
Market
National (USA)
Base Salary
$72,559 / year
Satisfaction
Additional Benefits
Yes
Industry
All
Education
Master's Degree

The average salary for Digital Marketing Manager is $72,559 / year according to Payscale.com

There are no updated reports for Digital Marketing Manager salaries. You can check potential lateral job opportunities in this information stack to find related salary information.

Digital Marketing Manager role may have an alternate title depending on the company. To find more information, you can check Payscale.com.

Career Information

As a Digital Marketing Manager, you will be responsible for planning and executing digital marketing strategies for organizations. You will need a strong understanding of digital marketing channels and tactics, as well as experience with data analysis and campaign optimization. Strong problem-solving and communication skills are essential, as you will be responsible for driving digital marketing success.

The average salary for Digital Marketing Manager is $72,559 / year according to Payscale.com
AI Disclaimer
The following text about the Job role of Digital Marketing Manager has been generated by an AI model developed by OpenAI. While efforts have been made to ensure the accuracy and coherence of the content, there is a possibility that the model may produce hallucinated or incorrect information. Therefore, we strongly recommend independently verifying any information provided in this text before making any decisions or taking any actions based on it.

A Digital Marketing Manager is a professional who is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services. They are also responsible for overseeing the company’s overall digital marketing strategy.

The most important skills for a Digital Marketing Manager include strong communication and organizational skills, as well as a deep understanding of the digital marketing landscape. They must be able to develop and execute effective campaigns that reach the target audience and generate leads. They must also be able to analyze data and use it to inform their decisions.

The primary tasks of a Digital Marketing Manager include creating and managing campaigns, developing content, and optimizing campaigns for maximum reach and engagement. They must also be able to track and analyze the performance of campaigns and make adjustments as needed. Additionally, they must be able to identify new opportunities for growth and develop strategies to capitalize on them.

Digital Marketing Managers must also be able to collaborate with other departments, such as sales and customer service, to ensure that campaigns are successful. They must also be able to stay up-to-date on the latest trends and technologies in the digital marketing space.

In summary, a Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services. They must have strong communication and organizational skills, as well as a deep understanding of the digital marketing landscape. Their primary tasks include creating and managing campaigns, developing content, and optimizing campaigns for maximum reach and engagement. They must also be able to track and analyze the performance of campaigns and make adjustments as needed, identify new opportunities for growth, and collaborate with other departments.

Potential Lateral Jobs
Explore the wide range of potential lateral job opportunities and career paths that are available in this role.

High-ROI Programs

Most roles require at least a bachelor's degree. To remain competitive, job seekers should consider specialization or skill-specific programs such as specialization, bootcamps or certifications.
Certification Programs
Consider pursuing specialized certifications or vendor-specific programs to enhance your qualifications and stand out in the job market.
No items found.
Specialization Programs improving
If you want to improve your skills and knowledge in a particular field, you should think about enrolling in a Nanodegree or specialization program. This can greatly improve your chances of finding a job and make you more competitive in the job market.

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Nanodegree

Digital Marketing Analytics Online Short Course

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Digital Product Management: From Strategy to Launch

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How to Become a Product Manager

Nanodegree

Google Digital Marketing & E-commerce Professional Certificate

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Meta Marketing Analytics Professional Certificate

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Online Marketing Classes

Skill Track

Resource Stacks

We are soon crowdsourcing these resource stacks to collate the best resources, such as publications, community groups, job boards, etc., that are practically suitable for every contextual stack.
Publications
Discover the wide array of publications that professionals in this role actively engage with, expanding their knowledge and staying informed about the latest industry trends and developments.
Communities updating
Discover the thriving communities where professionals in this role come together to exchange knowledge, foster collaboration, and stay at the forefront of industry trends.
Research updating
We are currently in the process of updating contextual resources and we will be adding the new ones to the list shortly.
AI Disclosure: We are testing AI technologies to ensure the accuracy and coherence of recommendations. However, it is important to note that there is a possibility that the model may create hallucinated or incorrect inferences. Therefore, we highly recommend independently verifying any information provided in these stacks before making any decisions or taking any actions based on it.
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